Editorial & Brand Writing

Telling your story with clarity & impact

Every person, brand, organisation, or project has a story to tell – it’s about finding the right words to connect with the right audience. I specialise in editorial and brand writing that brings clarity, credibility, and engagement to your message.

With a background in creative writing, content creation, and brand storytelling, I craft compelling copy that resonates, builds trust, and inspires action. Whether you need an article that positions you as a thought leader, a press release that gets media coverage, or brand messaging that strengthens your identity, I create content that is clear, purposeful, and on point.

Need expertly written content that connects?

How I can help:

  • Brand Storytelling & Messaging
    Defining your voice and crafting narratives that reflect your values and purpose.

  • Articles & Editorial Features
    Writing engaging, well-researched articles for publications, business blogs, and thought leadership pieces.

  • Press Releases & Media Content
    Producing concise, high-impact press releases that attract media attention and strengthen brand visibility.

  • Content Strategy & Copy Development
    Ensuring your messaging is consistent, engaging, and aligned with your business or organisation’s goals.

  • Interviews & Profile Pieces
    Conducting insightful interviews that bring people, projects, and ideas to life through storytelling

Questions?

What types of editorial and brand writing do you specialise in?

I write across a range of editorial and brand content, including press releases, articles, thought leadership pieces, interviews, and brand messaging. My focus is on creating clear, engaging, and purpose-driven content that helps organisations and individuals communicate effectively.

Can you help refine our existing brand content?

Absolutely. I offer content audits, strategic editing, and brand messaging refinement to ensure your written materials are cohesive, compelling, and aligned with your brand identity.

Do you write for specific industries?

I work across various sectors, including research, arts & culture, sustainability, and business communications. My strength lies in understanding complex topics and translating them into engaging, accessible content.

How does the process work?

We start with a free consultation to discuss your needs, goals, and audience. From there, I develop a content plan tailored to your objectives, ensuring the writing reflects your brand’s tone, values, and vision.

How long does a typical project take?

Timelines vary depending on the scope, but I always work efficiently and collaboratively to meet your deadlines. We’ll discuss and establish a timeframe that delivers high-quality content.

Testimonial

“I’ve so enjoyed working with Ysella, from our first meeting, through the interview and questions process and her patience with my schedule. She really does have a beautifully original style and authentic approach to storytelling, capturing my words, energy and passion perfectly. Thank You” ⭐⭐⭐⭐⭐

Elaine Wan, Founder Friends with Nature

Let’s get started

Ready to elevate your communications? Get in touch.